Our clients say
"Alona has a lot of energy and is always working full steam in order to get the best results. I had great communication with her while she was managing media campaigns for Archimedicx, she's very details-oriented and keeps manages her campaigns with great attention. I would recommend her to any company with wanting to get fast and productive results. "
"Alona has been a great asset, she has the utmost dedication and a great professional and organized manner. Besides being a joy to work with, Alona is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully managed several Google, Yandex, VK and mail.ru marketing campaigns for the Russian market that have been completed with great results and a positive ROI. Alona was also helpful in other areas of CMS, by implementing strategic training for our sales team. I highly recommend Alona for any company who wants to benefit from a great team player, she would make a great asset to any organization"
"Alona managed our Digital app install Campaign over FB and google Ad-words. with great dedication Alona continued to track and make improvements in our campaign and find the best apps and channels that gave us very good cost per install. Alona is very detail-oriented and produced great results for the company."
"I have been extremely impressed with Alona and her work. She is a multilingual expert in media buying that sees the fine details and can manage a million campaigns at the same time, but yet see the big picture and entire business strategy. She has intricate knowledge of how things work, specifically in medical tourism, in order to drive qualified, actionable leads and solid ROI for business."
How to enter the Russian market
Frequently asked questions
It’s easy to forget that search engines other than Google exist, but if your target Russian audience, you’re missing most of your target audience if you’re not showing up in their preferred search engines. In Russia, Yandex is by far the biggest search engine. There’s also significant Yandex usage in neighboring countries, such as Belarus, Kazakhstan, Ukraine and even Turkey. Yandex is the fourth largest search engine in the world.
VKontakte (or VK, which means “In Contact”) is by far the most popular social network in Russia. The layout is basically the same as Facebook.VK is also a social network with the most steady growth. Most Russians are active on VKontakt. For account creation on VK all you need is a valid phone number to receive a confirmation SMS.
Facebook in Russia continues to grow. Interestingly, this growth is mainly due to the visitors using Facebook for B2B or B2C communication. Facebook users in Russia were initially more highly educated and with good English skills. Many are businessmen and top managers.
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign! Vesti.ru reported in 2016 that 40% of the population living in cities with more than 100 000 inhabitants in Russia generally trust advertising and promotional messages.